Lykkers, navigating the job market today can feel overwhelming, especially in a digital era full of noise and competition.
At the Next Generation Fest in Florence, Marcello Albergoni—country manager of LinkedIn Italy—shared actionable insights that can truly guide your career journey.
This article brings you his most important tips, from crafting an effective resume to leveraging digital tools and personal connections to land the right opportunity. Let’s explore these ideas in a clear, step-by-step way.
Creating an Effective Resume
Be Clear and Focused
A resume must communicate skills, strengths, and aspirations quickly and clearly. According to Albergoni, clarity is essential—avoid vague wording and list specific tools, projects, and achievements. Focus on what you bring to a company, not just where you've been.
Highlight Skills and Interests
Use each section of the resume to reflect both capabilities and enthusiasm for your chosen field. Companies value individuals who show passion and a learning mindset. Make your resume more than a timeline; make it a summary of what energizes you professionally.
Avoid Mass Applications
Sending the same resume everywhere is not effective. Customize your application to each role and company. Study the business, understand its mission, and reflect that understanding in your resume and cover letter.
Finding Opportunities
Build Real Connections
Networking remains one of the most powerful tools for finding work. Albergoni emphasized that opportunities often come through trusted relationships.
Stay connected with classmates, mentors, and former colleagues. Attend events and participate in communities related to your industry.
Use LinkedIn Strategically
LinkedIn is more than just a digital resume. It's a dynamic space where professionals showcase skills, share ideas, and interact. Keep your profile updated, share thoughtful content, and engage with the posts of companies and people you admire. This kind of activity boosts your visibility.
Follow and Study Companies
Identify organizations that align with your values and professional goals. Follow them on platforms like LinkedIn to understand their culture, projects, and updates. This gives insight into what they might value in new candidates—and can guide how you present yourself.
The Role of Technology in the Job Market
Artificial Intelligence as a Support
Albergoni pointed out that digital tools, especially AI, are not a risk but a resource. They help optimize time by automating repetitive tasks, allowing humans to focus on creative and interpersonal areas. Knowing how to work alongside these technologies is becoming a key skill.
Skills in Digital Tools are in Demand
Companies today value digital literacy, including the ability to understand and interact with AI systems. You don’t need to be a tech expert—just being familiar with how these tools work can already set you apart in the market.
Where Opportunities Are Growing
Florence as a Talent Hub
Recent research shared during the event highlighted Florence as one of Italy’s most attractive cities for professionals, especially in marketing, communication, and food service. Those with advanced degrees can find a welcoming environment in this growing job market.
Living Near the City for More Value
Florence is becoming increasingly expensive, with average housing prices exceeding €4,500 per square meter in 2025. However, nearby towns offer better affordability while maintaining excellent transport links. These areas combine quality of life with practicality for those working in the city.
Final Thoughts
Lykkers, the path to a fulfilling career doesn’t come from scattered efforts. Instead, it grows from focus, connections, adaptability, and an openness to learn. As Marcello Albergoni noted, the world of work is evolving fast—but that evolution brings countless chances for those ready to engage.
Use your tools wisely, stay active in your communities, and present yourself with confidence and purpose. The right role is out there—it just needs to find the right version of you.
