What is coffee? Coffee is one of the world's most addictive and popular beverages. Like many beverages, coffee comes from a plant and there are at least 100 species of coffee beans in the world.

For countries like Vietnam and Brazil, coffee is a huge source of income.

The coffee bean is a seed that first came from Ethiopia.

It is said that 1200 years ago, an Ethiopian shepherd found coffee fruits in the highlands of southwestern Ethiopia, and after tasting them, he thought they tasted so good that he brought them to a nearby monastery, however, the abbot of the monastery thought they were the fruit of the devil and immediately threw those fruits into the fire.

A few minutes later, the monastery was filled with the aroma of roasted coffee beans, and other monks came, and when they got the coffee beans out of the fire, the abbot thought that the "devil" had been expelled, and had the coffee beans put in a pot, and added water to prevent further burning.

The residual heat of the coffee beans warmed up the water, and an unexpected aroma came out. That night, the monks drank this rich, black liquid, and from that day on, they drank it every day to refresh their minds.

There is another version of the origin of coffee, which is said to have been brought to Arabia from Ethiopia when it became popular among the Gala tribe in Ethiopia to eat the coffee fruit, or more elaborately, to grind it up and mix it with butter for consumption.

To this day, the practice of eating ground coffee beans mixed with ghee still exists in certain areas of Kaffa and Sidamo in Ethiopia, which are also major coffee-producing regions. There is no question that coffee originated in Ethiopia, and Ethiopians have grown many quality varieties of coffee beans. Ethiopia still has many different types of rare coffee beans, some of which are among the oldest types of coffee on the planet. Nowadays, drinking coffee has become a daily lifestyle for modern people, and the size of the coffee market continues to climb, with large growth potential.

Data shows that 54.9% of coffee lovers drink coffee for refreshment. After that, in order, they like the taste of coffee, enjoy the atmosphere and service of coffee shops and think it represents a tasteful lifestyle, accounting for 48.6%, 32.6%, and 21.6% respectively. In addition, 17.5% also drink coffee to help digestion.

From this, we can see that more than half of coffee lovers drink coffee for refreshment, which reflects the pursuit of coffee functionality. At the same time, some consumers enjoy the atmosphere and service of coffee shops and think that they represent a tasteful lifestyle, which reflects consumers' concern for the cultural connotation of coffee.

Nowadays, the coffee industry has a promising future, and businesses should understand consumer preferences and launch more appropriate products to gain an advantage in the competition.

We make a cup of homemade hand-brewed or capsule coffee at home or go to a coffee shop to enjoy a cup of the latest fruit-flavored bubble cold brew, from the available data as a reference, coffee forms a variety of forms and has different price bands of the industry, including local brands, a large number of coffee brands are developing at a rapid pace.