In the face of the growing popularity of down jacket consumption, a phenomenon has once again aroused everyone's attention. This is because the price of down jackets is getting higher and higher, and this more and more expensive down jacket, in the end, is what is going on.

The cost of a down jacket mainly covers raw materials, operations, and labor 3 major aspects, of which the proportion of raw materials is actually the highest. From 2016 onwards, the price of down has had a continuous upward trend, and behind this rise is the relative lack of supply in the entire market. Especially after 2020, the decline in the entire slaughter of geese and ducks further drove the imbalance in demand.

The most core raw material for making down garments - 90% white duck down - reached a high price of 396,000 yuan per ton (data from downgold.com) at the end of 2021, which is several times the previous price. So in this context, the down jacket price increase has become the general trend.

Moncler and Canada Goose are constantly refreshing consumers' perceptions. On the one hand, some of these luxury down jackets are largely an IQ tax, but on the other hand, more and more down jacket brands are taking the road to high-end.

Does the market need that expensive down jacket or not? After all, the core demand for down jackets is still warm, if down jacket companies can take into account the cost performance, there is some good design sense, the future will undoubtedly be in the down jacket market above, and there are more market advantages. For the current consumers, sometimes excessive luxury is not a good thing, we still like to have good value for money down jackets.